FreeTrain

Introduction:

Freetrain is the brainchild of two former professional athletes who met playing football in 2011. In 2019 they created the Freetrain V1 for runners, cyclists and casual gym goers all over the world began to share their vision.

Problem Statement:

Freetrain needed a website that would allow their businesses to grow without worrying about outgrowing their current eCommerce platform. It can handle high traffic volumes, large product catalogs, and complex operations efficiently.

Solution and Key Elements

The main pain-point that we wanted to address with Freetrains new site was the categorisation of their products, we worked hard to ensure that their megamenu was easy to navigate for all users, and also implemented other key Ecommerce features such as cross sales, quick buy options and a hot-spot look-book to allow customers to browse the latest drops with links to product pages.

Some of the key elements that make this website memorable in my opinion include:

• Categorised megamenu
• Quick buy capabilities
• Push cart with upsell options
• Dynamic look-book with hotshpots
• Membership page